Jake is the mascot for Life is good®.

Jake represents an optimistic and uncomplicated lifestyle. He is most often found in the company of his loyal dog, Rocket.  Jake and Rocket are a simple reminder to all of us that happiness is a choice.

In 1984, Bert and John Jacobs designed their first tee shirt.  They knew nothing about the business.

For five years, the brothers traveled the East Coast, selling door-to-door in college dormitories.  They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed.

By August of 1994, with a combined sum of $78 in the bank, Bert and John considered getting a real job.

And then someone special came into their lives. His name was Jake and he showed them the way.

Today, with your help, Jake and the Life is good® brand are spreading good vibes worldwide.